Candy to like Saga is the most pervasive casual game phenomena because Angry Birds and it appears intent top top crushing any kind of potential competitors—at least those the use words "candy" in your titles.King.com restricted registered claim with the us trademark office virtually a year ago,to the word ‘candy’ as it pertains to video clip games (and clothing!) Well, last Wednesday, January 15, King"s filing was approved and today there are reports that developers room receiving emails native Apple if their games contain words "candy" in the title. There is no report however if any kind of clothing makers have actually been contacted, but a quick look in ~ the Zaraterez website shows that they room no longer offering liquid Crush as among their leggings offerings.

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According to a report by Jim Squires in the GameZebo blog, a developer named Benny Hsu, who provides a game calledAll liquid Casino slot – Jewel heat Connect: large Blast Mania Land(quite a keyword-stuffed mouthful!), gained such an email from Apple. "Lots that devs room frustrated cause it seems so ridiculous,” says Hsu. Developers space being request to eliminate their apps native the app Store or prove that their gamings do no infringe upon the candy Crush trademark.

When Hsu contacted King.com, expecting one apology for the mistake, their paralegal answered him, "Your use of CANDY slot in your application icon supplies our candy trade note exactly, for the same goods, which amounts to trade mark infringement and is likely to command to consumer confusion and also damage to our brand. The enhancement of only the descriptive ax "SLOTS" does nothing come lessen the likelihood of confusion."


Copycat apps are certainly a serious worry on the app stores and also it is tough to guard versus fakes, but the liquid Crush claim seems a little broad. Surely over there are many games entailing candy that room sufficiently distinguished from candy Crush so regarding not be understood infringing. Ironically, liquid Crush Saga is itself a knockoff of a hugely renowned (and decade old) "match-three" game dubbed Bejeweled. But it is name recognition at question here, not originality. One would think the Hasbro, the machine of that venerable children"s board game (which does have video game versions) candy Land, would currently have this trademark sewed up.

Games choose Candy crush Saga represent big money for Apple, so the is no wonder they room helping to enforce King"s trademark efforts. And also it is good for developers of famous games to view that apologize is combating copycats. Yet won"t many more developers be turned turn off by this noticeable land seize in keyword space? What, no an ext "birds," "farms," "words," "rope,""fruit," (or "ninjas")? It appears to me the the notices should have been scheduled for legit "copycat" gamings that are plainly playing top top the popularity of candy Crush and hoping to fool human being into downloading and install their substandardapp.

This last suggest is wherein this every gets a small absurd. Liquid Crush Saga provides an approximated daily revenue of simply shy that $1 million—and it"s a complimentary game! It makes that money by sucking players right into its manipulative game play and also offering to scrape the result itches for a price. Someone might download a copycat game but they won"t actually gain sucked in uneven it"s in reality a an excellent game. Meanwhile, liquid Crush itself is gift investigated by the U.K.Office of same Trading to check out if "guidelines are needed to avoid firms exploiting young users," no to point out the 25-55 year-old female target demographic that has gained hooked.


Update #1: I have actually been contacted by a representative from King that issued the adhering to statement:

"We have actually trademarked the word "CANDY" in the EU, as our IP is constantly being infringed and we need to enforce ours rights and also to protect our players from confusion. Us don"t enforce against all supplies of candy – some are legitimate and also of course, we would not ask app developers who usage the hatchet legitimately to stop doing so.

The details App in this circumstances was dubbed "Candy Casino slot – Jewels craze Connect: big Blast Mania Land", however its icon in the app store just says "Candy Slots", focussing heavily on our trademark. As well as infringing our and other developer"s IP, use of keywords like this together an app name is also a clean breach that Apple"s terms of use. We think this application name was a calculated attempt to use other companies’ IP to enhance its own games, through way such as search rankings."

I am adhering to up v the firm to identify the specific criterion they room using come enforce your trademark, however according to your spokesperson Hsu to be the just developer contacted and asked to eliminate an infringing application from the Apple application Store. More on this story as it develops...

Update #2: ns have synchronized with Benny Hsu, the developer whose game is the subject of the GameZebo story that i referenced in this post. The clarified the the frustration of "lots the devs" that he to be quoted as referring to was "because it"s dumb that King.com LTD can trademark a common word," not since he knew of numerous developers that had been contacted about infringement. In fact, he claims to understand of only three instances of notices native King around infringement claims, yet "two were utilizing the native "Candy Crush" in and also one made an icon that King.com LTD felt prefer it was also close come theirs. So a small different 보다 my situation." I have not heard earlier fromJim Squires at GameZebo yet around whether that in fact had extr sources because that his original story.

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I am a designer and developer and also content strategist. I use my suffer as a magazine arts director and web editor to assist publishers, marketers, non-profits and also self-branded individuals tell their stories in words and images. I follow all of the innovations that relate to the content business and shot to recognize the opportunities and also pitfalls the these innovations pose. In ~ the very same time ns am immersed in certain sectors with my content practice and also am constantly looking to find connections in between the worlds of neurology, economics, entertainment, travel and also mobile technology. Ns live close to the appropriately-scaled metropolis that Portland, Maine, and also participate in that is innovation economic situation (more story at liveworkportland.org. A more complete bio and also samples that my architecture work live at wingandko.com.