Following sold-out shows at Los Angeles" Staples Center and also Nashville"s Bridgestone Arena, Carrie Underwood attracted yet another totally packed house on Wednesday night at new York"s top Madison Square Garden.

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Following sold-out mirrors at Los Angeles’ Staples Center and also Nashville’s Bridgestone Arena, Carrie Underwood attracted yet another fully packed home on Wednesday night at brand-new York’s top Madison Square Garden, the latest stop on her Cry Pretty tourism 360.

Powerhouse vocals, dazzling costumes, pyrotechnics, confetti and touching reflect from Underwood room all part of the concert series, i beg your pardon kicked off on may 1 in Greensboro, phibìc Carolina. Yet what provides her sixth tour extra one-of-a-kind is a hydraulic 360-degree stage flanked by remarkable video projections produced by Sila Sveta, an interactive media and conceptual design company based in Moscow, new York and also L.A.

Ahead that Wednesday’s Manhattan show, Sila Sveta’s Sveta Yermolayeva spoke with The Hollywood Reporter about collaborating with Underwood and using stunning visuals to help transport fans inside the country superstar’s “sparkly and also emotive world” castle dreamed up to take on the road.

“The Cry Pretty tour 360 is uneven anything we’ve ever before done before. Really, it’s a intuitive odyssey,” stated Yermolayeva, adding that she was particularly thrilled to partner on the project with Fireplay, the Brooklyn style firm that crafted Underwood’s huge eye-shaped stage, which enables the singer to communicate with every corner of she audience. “The stage alone gained me super interested. It was an exciting challenge.”

Underwood begins the display with her latest single, “Southbound,” for which the phase is illuminated in red, with an ext than a dozen screens floating over flashing photos of ruby-hued geometric shapes, supersonic traffic lights and, the course, glitter (Underwood’s present favored motif). “Sparkle is a large part that the show and this era the Carrie’s job in general,” Yermolayeva said, to express the glittering tears painted ~ above Underwood’s challenge for the sheathe of her Cry pretty album, released in September 2018.

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With indict from tourism director Barry Lather (Britney Spears, Janet Jackson, Rihanna), Sila Sveta used different colors and vignettes to depict an array of moods during each tune on the durable setlist. For example, “Cowboy Casanova” attributes cool blue lighting juxtaposed v sizzling embers onscreen; “Good Girl” gets the ’80s treatment v a dancing stream of teal and magenta lasers; and also “Last Name” is a golden moment full of twinkling orange fulgurations. Throughout, Underwood and her band traverse multiple stage platforms that lift high over the arena floor, improving sight present for much of the crowd, and that have the capacity to spew smoke and fire.

“The key goal to be to create the most impactful visual effects throughout the whole concert and connect lock as lot as possible to Carrie’s talent,” Yermolayeva said of her strategy to creating the show’s VFX elements. “The visuals, because that the most part, really support Carrie and let her shine an ext than she currently does. Because she’s a good star and also she has actually an unbelievable voice, us didn’t desire the content to overshadow her. So we needed to uncover the balance whereby it all works with each other to assistance her.”

Naturally, Underwood it s her is commonly seen ~ above the stage’s oversize display screens in conjunction with Sila Sveta’s imagery. “For this show, we used real-time renderings generated by Notch Software. We then acquire a signal native BlackTrax, which the artist is wearing,” Yermolayeva said THR. “This way that once Carrie is moving around the stage, the camera sees the BlackTrax tracker, and also the visual reacts and changes in actual time. That way, each display shows Carrie on it at the ideal time in the show.”

Yermolayeva likewise catered her content to the themes and also lyrics in Underwood’s music. This was obvious during the American Idol alum’s forceful performance of she 2012 solitary “Blown Away” ~ above Wednesday. Not lengthy after a digital tornado coruscated v the arena, hefty rains showed up onscreen the 2nd Underwood sang the line “There’s not sufficient rain in Oklahoma to wash the sins out of the house.” Similarly, footage of memorial solutions for deceased armed forces veterans, complimented by shots that the American flag, candlelit vigils and also falling bullets, played during Underwood’s emotionally rendition of she patriotic pro-troops chorale, “The Bullet.” (The song has likewise been largely understood as a statement about the lack of gun control in the U.S. And also the country’s growing variety of mass shootings.)