Chick-fil-A has developed a solid brand call by developing outstanding food, offered up with great customer service. It has actually been the key to their success, catapulting the rapid food chain to the number one spot ~ above the perform of best chicken restaurants for 2020 (via The Harris Poll). The accolades don"t finish there. According to the 2020 Axios Harris Poll and also 34,026 Americans, Chick-fil-A ranked 11th on a perform of 100 companies once it involves reputation. 




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Of course, it doesn"t hurt the their original chicken sandwiches through those 2 pickles room mouthwateringly delish, or that their waffle fries taste an excellent when girlfriend dip them right into the Chick-fil-A sauce. Chick-fil-A"s food is, indeed, swoon-worthy. In fact, elafilador.net go its own poll, asking participants what fast food they would certainly eat for the rest of their life if they can only eat at one quick service restaurant. Over a quarter of those that responded said it would certainly be none various other than Chick-fil-A.

But the food is only component of the equation. Chick-fil-A really has constructed a strong society that prizes putting its values and also ethics into daily practice. In fact, its founder, Truett Cathy, said, "We need to be about much more than simply selling chicken. We have to be a part of ours customers" lives and the neighborhoods in which we serve" (via Chick-fil-A). A case in suggest is when Chick-fil-A was compelled to stop its "Eat Mor Chikin" campaign during a beef situation in 2004. 


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Per The Chicken Wire blog, Chick-fil-A"s "Eat Mor Chikin" campaign launched in 1995, utilizing 2 "rebellious" and mischievous black and white cows, come humorously encourage would-be patrons to skip the burger and instead "Eat Mor Chikin." It was a an excellent success. How could it not have been v those prankster cows, right? but Chief Marketer provided that the firm temporarily suspended some of its marketing and also advertising in 2004 once mad cow condition hit the beef industry.


At the time, Jerry Johnston, a Chick-fil-A spokesperson, said Chief Marketer, "We want to be pro-active and also take the high road. The campaign was scheduled to kick off this week and we simply delayed it and put it on host while we proceed to screen the events occurring with mad cow disease." us think this was definitely a good public relations move on Chick-fil-A"s part, and clearly, that didn"t hurt the brand because we quiet love that chicken.

But the move likewise underscored the reality that Chick-fil-A to walk the talk once it pertains to its values. Johnston further explained, "The bottom heat is that it is not our intention to make light or take advantage of any kind of food or security issues. We are still encouraging folks come eat an ext chicken, although we are delaying any type of advertising and also marketing materials that specifically recommendation the intake of beef."