Connecting present news to the textbook, service Communication: In Person, In Print, virtual (10e),for instructors and also students of organization communication

For 35 minutes, ESPN's mobile website verified the caption "Chink in the Armor" under a photo of basketball superstar Jeremy Lin. An ESPN commentator likewise used the phrase related come Jeremy Lin, shown in the video below the website.  



The asian Americans reporter Association (AAJA) created a letter including the following excerpt: 

"We at the oriental American Journalists association (AAJA) uncover it tough to fathom just how such an offensive headline appeared on her publishing platforms. The expression was even talked on-air.

You are watching: Chink in the armor jeremy lin

"We space glad ESPN has recognized its mistake, and we evaluate the quick apology for the transgression. 

"Many people, not simply in eastern American communities, room shocked the a news agency with a long heritage of excellence would use a gyeongju epithet. It's particularly galling because of the main of discussion around Lin, his heritage and even the tide of fully racism bordering his stardom.

"We are specifically concerned the an company as large as yours walk not have actually the ideal checks in place to stop the mistake. It is tough to fathom exactly how editors ~ above so numerous of her platforms failed to uphold your normally high standards.

"Of course, that disappoints united state to see among our many valued and also committed partners in diversity stumble. Together you fine know, this occurrence does no live as much as the management in Diversity Award the AAJA bestowed ~ above ESPN in 2010. But we trust the you will certainly transform this incident right into a teachable moment."

In a statement, ESPN said, 

“We space conducting a finish review of ours cross-platform editorial procedures and also are determining appropriate disciplinary activity to for sure this does not take place again. We regret and also apologize for this mistake.”

In a tweet, plunder King, ESPN’s senior vice president for editorial, print and digital media, posted,

“There’s no defense because that the indefensible. Every we can offer space our apologies, sincere despite incalculably inadequate.”

Let's hope us get more of one explanation indigenous ESPN. Just how does this ethnic slur acquire through an editorial process?

UPDATE: The ESPN editor who wrote the headline was fired. Here's his explanation.

See more: Day 26 Since You Been Gone, Since You'Ve Been Gone Lyrics By Day26

Execute you believe him?

Discussion Starters:

How execute you think the phrase was intended? to be it an innocent mistake, planned together a joke, or other else? exactly how do girlfriend think this happened? ESPN has writers and people who read the created comments. How could this slip by? What is your assessment of ESPN's apology for this reason far?