A H&M hoodie reading "Coolest Monkey in the Jungle" modelled through a black child has actually been branded as a "racist" relocate on social media.

You are watching: Coolest monkey in the jungle hoodie


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A black boy models a hoodie v the slogan 'coolest monkey in the jungle' ~ above the H&M website. Source: H&M


Swedish fashion giant H&M has actually been accused of being 'distasteful' after ~ a black son modelling a hoodie reading 'Coolest Monkey in the Jungle' featured on its website.

Many construed the photo as "inappropriate", "offensive" and "racist", with some taking to Twitter to slam the move. Number of threatened to boycott the brand.

"This is totally distasteful," one wrote. Meanwhile while another said: "H&M this sweatshirt is a disgrace you must be embarrassing of yourselves."


The King Centre, one organisation developed to mental black legal rights activist young name Luther King Jr, added "every firm should invest in training that enelafilador.netpasses cultural elafilador.netpetency and also sensitivity".


hm this is inappropriate, offensive, and also racist. Why is the white child "a jungle survivor" and the black boy the "coolest monkey in the jungle"? exactly how do you think this is okay? eliminate this and also the garments piece. This is fully distasteful! #racist #hm https://t.co/uati7eI0Io pic.twitter.elafilador.net/WSF9Wiksio

In the year 2018 there’s no way brands/art directors have the right to be this negligent and lack awareness. If watch at various other sweaters in same group they have white kids. We need to do better. Pic.twitter.elafilador.net/Av4bS4t6yn


Every elafilador.netpany should invest in training the enelafilador.netpasses cultural elafilador.netpetency and sensitivity. The is absolutely necessary.
hm this sweatshirt is a disgrace...you should be ashamed of yourselves. #Notcool #removefromyourinventorynow pic.twitter.elafilador.net/jGhdGPt5J9


Meanwhile others protected the organisation.

One Twitter user responded: "I check out a sweet little black young wearing a sweater with 'coolest monkey in the jungle'. I see nothing else. Hope this helps."

Another added: "Perhaps it was an innocent mistake and no-one also thought that they injected racism right into the ad."

The photo of the black kid in the hoodie has due to the fact that been take away down.

In a statement, H&M said elafilador.net News: “This image has now been gotten rid of from all H&M channels and also we apologise elafilador.nete anyone this may have offended.”


Well. I see a sweet small black boy wearing a sweater with ‘coolest monkey in the jungle.’ I watch nothing else. Expect this helps.



Perhaps it was an chaste mistake and no one also thought that they injected racism right into the ad, choose those reacting?



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Published 8 January 2018 at 7:59pm, updated 8 January 2018 at 8:58pm
By Marese O'Sullivan
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