Despite the outstanding craft beer scene prospering in the U.S., three brands, Bud Light, Coors Light, and also Miller Lite, proceed to dominate. As comprehensive by, in 2018, Bud Light was the top seller, v 29.4 million barrels that its lager transport in the U.S.; Coors Light come in 2nd place with 14.9 million barrels; and also Miller Lite was third, with a still exceptional 12.6 million barrels.

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Whether it’s excellent marketing or simply America’s obsession v light beers, this mega brands jointly make up more than 25 percent that U.S. Beer sales. Keep reading to learn an ext about the big Three that have stolen America’s heart.


While Bud Light has been available since 1982, the brand was started in the 1850s as a small St. Louis-based brewery and co-owned through the German immigrant Eberhard Anheuser. In 1860, Anheuser bought the end the brewery’s investors, but it to be his son-in-law, Adolphus Busch, that took the firm national and also renamed the Anheuser-Busch. In 2008, the Belgium-based agency InBev obtained Anheuser-Busch, becoming known as Anheuser-Busch InBev (AB InBev).

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Miller Lite originated from an i can not qualify source: biochemist and brewmaster Dr. Joseph Owades. While working for Rheingold Breweries in the 1960s, Owades developed a low-calorie beer dubbed Gablinger’s Diet Beer. Because that a time, the beer was sold under the Meister Brau brand, but it was eventually purchased by the müller Brewing agency in 1972, which transformed the recipe and also renamed it Miller Lite.

In 1873, the German-born Adolph Coors founded the gold Brewery after ~ immigrating come Colorado, which would certainly later come to be known together the Coors unavoidable Company. An ext than 100 years later, in 1978, the firm launched Coors light to store up with the onslaught of low-calorie beers that began to overwhelming the market. The ploy plainly worked and today, the “Silver Bullet” additionally enjoys bragging rights on a an international scale.

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Alcohol Content

When it comes to the brand that truly lives up to its name, all 3 clock in through the exact same alcohol contents — 4.2 percent ABV — yet where they different is in total calories and also carbs. Dr. Owades would certainly be proud together Miller Lite is the winner, with just 96 calorie in a 12-ounce can, whereas Bud Light includes 110, and Coors Light has 102.



In 2019, Bud light famously ran a super Bowl advertisement that mocked its two biggest competitors for unavoidable their beer v corn syrup. According to The Beer Connoisseur: “AB InBev offers rice in your mash to do Bud Light. MillerCoors adds corn syrup straight into the boil for fearbut Lite and also Coors Light. One of two people way, the result is the very same — yeast use the sugar supplied to castle for their fermentation process.” The advertisement campaign sparked a lawsuit. If the initial referee favored MillerCoors, in 2020, a federal judge i turned down the ruling, stating, “Litigation should not it is in a substitute because that competition in the market.”


According to, Bud Light, miller Lite, and Coors Light fall into the group known as “Lite American macro lagers.” The format tends to produce beers that space light in body and flavor, however crisp and clean, and also meant come be took pleasure in as cold as humanly possible. Just put,“This is the stuff of summertime beer commercials.”


What the advantages Think

For many, nostalgia plays a duty in brand loyalty. Mike, a Jersey City expert in the beer industry, admits that when it comes to selecting a macro beer, that really simply “a pressure of habit.” Coors Light was what the drank in his younger years, for this reason it’s the brand that involves mind. In fact, after newly enjoying a Coors Light because that the an initial time in years, the admits the was favor a “breath of fresh air.”

Even handmade brewers occasionally reach for large Beer. Together Shaun O’Sullivan, the co-founder of the 21st amendment Brewery, said, a cold Coors irradiate is his guilty pleasure: “I generally have a few cans in mine refrigerator for the rare moments when I don’t desire a craft beer but I don’t want to drink soda or water … I like it since it’s a lot favor water.”