Frito-Lay enhances Direct-to-Consumer Shopping endure with the launch of 'Make her Own' range Pack |

Frito-Lay enhances Direct-to-Consumer Shopping endure with the launch of 'Make her Own' variety Pack

December 10, 2020

PLANO, Texas, Dec. 10, 2020 /PRNewswire/ -- Snack fans have actually asked for an ext customization for years and Frito-Lay is responding in a big way. Frito-Lay this particular day announced a new method for shoppers to customize their own Frito-Lay selection Pack (FLVP) to fit the snacking demands of their family members via a new feature top top its direct-to-consumer website,

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This brand-new offering marries the convenience of virtual shopping, together shopping for snacks online has grown over 100 percent year-over-year, with the customizable selection consumers are seeking. The latest Frito-Lay U.S. Snack Index1 found that two out of 3 Americans would certainly be much more likely to purchase a selection pack that snacks if they had actually the ability to customize it.

"Since we released previously this year, we"ve checked out it resonate v consumers, and also our team has uncovered insights to continue giving our consumers much more of what they want," stated Michael Lindsey, Chief change and Strategy Officer, Frito-Lay phibìc America. "Our capacity to very own the end-to-end value chain permits us to supply customized offerings favor "Make her Own selection Pack" to produce a more personalized snacking experience."

This option is now accessible in 24 states located in the east U.S., in enhancement to Arkansas, Louisiana and also Texas, i beg your pardon is the an initial step of a multi-phase rollout to bring this level that customization to consumer nationwide by early 2021.

Recent data from the U.S. Snack index survey, paired v Frito-Lay eCommerce data and market trends, revealed consumers have actually an increased need for convenience, including online choices to purchase their favourite snacks.

Shopping digital is around for the long haul: while we understand shopping at retail stores will never go away, much more than four in five (85 percent) to speak they arrangement to shop online going forward. The convenience that eCommerce is proven: as soon as consumers try an virtual option, approximately half enjoyed the convenience of to buy snacks online. Variety leads the pack: With about 42 percent the adults working from home full time and millions of kids attending institution virtually, selection is a key purchase driver once it comes to selecting what snacks to stock up on. Frito-Lay selection Pack has seen far-reaching growth in 2020 v a 12 percent sales increase due to the fact that March. More consumers think about ordering straight from manufacturers for holiday shopping: While just five percent of Americans reported ordering vacation groceries directly from a manufacturer in 2019, 31 percent stated they would most likely do so in 2020.

"Our fans have asked because that a method to make their own Frito-Lay variety Pack for years, and also we space thrilled to be able to provide them v this choice on," said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay north America. "During together a time as soon as the people needs pleasure now much more than ever, we are proceeding to listen to our consumers and find brand-new ways come create much more smiles."

Consumers deserve to purchase an ext than 100 Frito-Lay products, consisting of brands such as Lay"s, Tostitos, Cheetos, Ruffles, Stacy"s, and SunChips, and also dips, crackers, nuts and an ext from Additionally, for this holiday season, Frito-Lay launched a holiday Shop, wherein fans can purchase one assortment that snack-themed gifts, product bundles and apparel.

Since that is launch, has actually served as a experimentation ground offering brand-new insights into what consumers are looking for in snacks. The site attributes updated find functionality, improved navigation and design, enabling a more intuitive and also user-friendly purchase experience.

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1Survey MethodologyThis vote was performed by Morning consult between October 16-18 among a national sample of 2,200 adult nationally, 500 adult in Chicago, Dallas, new York City, and Miami, and 400 adult in mountain Francisco. The interviews were performed online, and the nationwide data were weighted to almost right a target sample that Adults based upon age, education attainment, gender, race, and region. Results from the full survey have a margin of error of to add or minus 2 percent points.

About Frito-Lay phibìc AmericaFrito-Lay phibìc America is the $17 billion convenient foods department of PepsiCo, Inc. (NASDAQ: PEP), i m sorry is headquartered in Purchase, NY. Learn much more about Frito-Lay at the this firm website, and top top Twitter

About PepsiCoPepsiCo products are delighted in by consumers an ext than one billion times a day in an ext than 200 countries and territories about the world. PepsiCo generated more than $67 billion in network revenue in 2019, propelled by a complementary food and beverage portfolio that has Frito-Lay, Gatorade, Pepsi-Cola, Quaker and also Tropicana. PepsiCo"s product portfolio includes a wide variety of enjoyable foods and also beverages, including 23 brands the generate much more than $1 billion each in estimated yearly retail sales.

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Guiding PepsiCo is our vision to be the worldwide Leader in practically Foods and Beverages by Winning v Purpose. "Winning through Purpose" reflects our ambitious to success sustainably in the marketplace and embed purpose into all aspects of the business. For an ext information, visit