Co-founder helped Apple by distracting people from Steve Jobs" absence, claims marketing expert (see video clip below)


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By Gregg Keizer

Senior Reporter, elafilador.net |


After four weeks top top Dancing v the Stars, apologize Inc. Co-founder Steve Wozniak was booted indigenous the show last night, one of two celebrities to acquire the hook.

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His exit will it is in a blow to apologize Inc., which has reaped services from Wozniak"s prime-time revolve on television, a brand-new York marketing executive, management warned.

Wozniak and also his experienced partner, Karina Smirnoff, were 2 of the three couples v the lowest linked scores from Monday"s program, and were therefore slated for feasible elimination on Tuesday"s episode. Former Playboy cover model Holly Madison was the various other celebrity contestant dropped, when Jackass star Steve-O survived for at the very least one more week.


The decision didn"t it seems ~ to take Wozniak by surprise. "This is a great show, a good voting mechanism even, and the appropriate thing happens," said Wozniak after being told he to be done v the program.

Ironically, Wozniak has been very vocal about how the Dancing through the Stars judges score routines and about the fan voting system; in ~ one point, he had said the judges were the end of sync with the public taste and also that the voting to be rigged.

Before the elimination display aired Tuesday, Wozniak took an additional shot at the judges" scores indigenous the night before, when he and Smirnoff were offered a full of 12 out of a possible 30 points. "I think after watching our run that we deserved a score approximately 20," Wozniak claimed in a blog post posted come Facebook. "I feel the the judges have actually turned increase the contrast and award one of two people 9"s or 4"s and there"s not much center ground."

Wozniak praised his partner Tuesday. "Karina ... Forever, man. I desire to dance more with you!" the said.


His remove will put an finish not just to his dance career, but also to the goodwill the Apple was getting from his time on TV, claimed the head that a digital marketing firm. "He"s to be a distraction native Steve Jobs" health issues," said Kathy Sharpe, the chief executive, management of Manhattan-based Sharpe Partners. "Woz is kind of a clown and great counterpoint come Jobs" condition. Friend don"t take him seriously."

Apple"s cook executive has actually been on clinical leave due to the fact that January, as soon as he announced the his health issues, i beg your pardon he had actually dismissed just a week prior to as just a hormonal imbalance, to be "more complex" than originally thought. Jobs will continue to be on leave till the finish of June.

Jobs" health has actually been of concern to investors since June 2008, when he appeared gaunt at the company"s global Developers Conference. In 2004, work announced the he had had surgery to eliminate a cancerous tumor in his pancreas, and the are afraid by part was that the cancer had returned.

"I don"t think the Woz"s appearance was happenstance," Sharpe said. "I think over there are challenges when together a strong visionary leaves a firm that"s tied as tightly to his vision together is Apple." This was one method to counteract Jobs" absence, she said.

Apple likewise benefited another method from Wozniak"s dancing. "Apple takes itself as well seriously at times," she said, and also Wozniak"s repeated blog post that he to be enjoying himself worked to the company"s advantage. "The Mac aficionados are much deeper in the brand, and they know who Woz is and the component he played in the an initial years of Apple.

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"Any geek had to look at him, and also say, "There but for the elegant of God go I,"" Sharpe said. "They were simply happy the he didn"t fall down."

Dancing through the Stars resumes sans Wozniak next Monday in ~ 8 p.m. Eastern time, 7 p.m. Central, on ABC.